zuup and GreenFlux Bring EV Roaming to Australian Drivers, Fleets and CPOs
Melbourne / Amsterdam - 21st October 2025
zuup, Australia’s driver-first roaming platform, and GreenFlux, Europe’s pioneering EV charging platform provider, have partnered to deliver a roaming experience built for Aussie drivers and fleets - and accelerated growth for Australian charge point operators (CPOs).
Momentum needs confidence
EV sales are surging, hitting record highs in 2025 as more affordable models enter the market. At the same time, the Australian federal government has set ambitious targets - cutting emissions by up to 70% by 2035, which requires half of all new vehicles sold to be electric.
But hitting those targets will take more than new models on the showroom floor. It depends on giving drivers confidence that charging is simple, reliable and accessible everywhere. That requires continued CPO investment in critical infrastructure and roaming services that connect it all seamlessly for Aussie drivers.
Europe and the UK are years ahead, and their experience shows roaming is the proven way to build confidence and accelerate EV adoption through reliability and accessibility - that’s exactly what will help accelerate EV adoption in Australia. This is why GreenFlux and zuup have teamed up to bring roaming to Australian drivers, fleets and CPOs.
More utilisation, stronger ROI for CPOs
Australian CPOs are investing heavily to expand charging access, which is a huge step forward. But Australia’s charging landscape remains fragmented and frustrating for drivers and fleets.
Roaming solves that problem. It connects drivers to more chargers, simplifies the experience, and drives higher utilisation and stronger ROI from infrastructure already in the ground.
GreenFlux brings its proven European platform - with a roaming network of more than one million charge points - to support zuup’s driver-first eMobility platform, built specifically for Australia.
Solving the driver confidence gap
Ask any EV driver: too many apps, difficulty finding chargers, and uncertainty over reliability once you get there are still the biggest barriers. For many Australians, hearing those frustrations is part of what’s holding them back from switching to an EV.
zuup is solving this with zuup Roam - a simple, driver-first app that unifies Australia’s charging networks. No more juggling multiple apps or accounts. With one app and one account, drivers can find, charge and pay seamlessly, while also accessing helpful extras like nearby amenities, user ratings and visibility of their most trusted charging brands - giving them the confidence to charge in a way that suits them.
A powerful collaboration across the globe
After connecting at leading eMobility industry events in Europe, zuup and GreenFlux teamed up to advance the charging experience in Australia.
GreenFlux’s market reputation, proven scale in Europe and strong fleet credentials, as part of DKV Mobility, made it the ideal partner. zuup’s ambitious strategy, commitment to filling a clear gap in the Australian market, and truly driver-first approach were equally strong reasons for GreenFlux to collaborate with the Australian-owned eMobility service provider (eMSP).
The GreenFlux charge point management system (CPMS) adds further flexibility, with tailored eMobility solutions for both CPOs and eMSPs. Its advanced OCPP and OCPI capabilities, plus APIs supporting driver-friendly features such as Autocharge gave zuup the confidence that GreenFlux was the right partner to pioneer and scale roaming in Australia.
James Kleine, Founder and Managing Director of zuup says: “Charging should be as easy as filling up at the servo - that’s why we built zuup Roam for Aussie drivers and fleets. Roaming gives drivers the confidence to charge where they want, when they want, while supporting the significant investments CPOs are already making to grow Australia’s charging network”
Suthalan Gnanes, Managing Director at GreenFlux, adds: “The Australian EV market is at a turning point. With its roaming offering, zuup takes away a major threshold for driving an EV in Australia. We are eager to support CPOs and eMSPs alike to further expand their charging activities with our proven, flexible charging management software.”
About zuup
zuup is Australia’s driver-first EV charging company, created to make charging simple, reliable, and accessible. From portable EV chargers and charge cables to its intuitive roaming app, zuup helps drivers charge with confidence - at home, at work, or on the go.
Through zuup Roam, drivers can find, charge, and pay across multiple networks with a single app and account. For CPOs, zuup delivers higher utilisation and stronger ROI without additional overheads.
Discover more at zuup.com.au.
About GreenFlux
GreenFlux, part of the DKV Mobility Group, was founded in 2011 with a mission to accelerate the transition towards sustainable mobility. The eMobility solutions platform provider empowers charge point operators (CPOs) and eMobility service providers (eMSPs) to manage operations at scale, optimise revenue, implement smart-charging capabilities and offer seamless driver experiences.
A pioneer in smart-charging technology, GreenFlux has powered 13.6 billion electric kilometres and 2.26 billion kWh via charging (up to July 1, 2025). With over 1,000,000 charge points, GreenFlux offers one of the largest EV roaming networks in Europe. Over the span of 14 years, GreenFlux has served a diverse set of companies, including the likes of ENGIE Vianeo, TotalEnergies, Eneco, EDP, Blink, Mobilitics and Joulz.
Find out more at greenflux.com.
Press contacts
Kat McPhee
Comms & Engagement
zuup
Email: kat@zuup.com.au
Mathijs van Weerd
Content Marketing Manager
GreenFlux
Email: mathijs.vanweerd@greenflux.com