300,000 EVs on Aussie Roads - What’s Next?

Australia’s EV transition has hit a major milestone, with 300,000 registered EVs now on our roads. While this is an achievement worth celebrating, it also raises a big question: Where do we go from here?

With 114,000 new EVs sold in 2024, up from 98,000 in 2023, the market continues to grow, albeit at a slower pace than some had expected. Global political uncertainty and shifting economic conditions may have tempered growth, but the broader trend remains clear - EVs are here to stay, and their presence on Australian roads is only going to increase.

The Electric Vehicle Council (EVC) has for some time now been advocating for Australia to aim for 1 million EVs on our roads by the end of 2027. Given we’ve only just crossed 300,000 in early 2025, that might seem a bit of a stretch - but it’s not entirely out of reach. Our own modelling suggests Australia will hit the 1 million mark by mid-2028, assuming 30% year-on-year sales growth.

Of course, growth won’t happen in a vacuum - several key factors will shape whether Australia can reach this ambitious goal.

Why EV Growth is Set to Accelerate

One of the most important factors in sustaining growth is vehicle availability and affordability. Just a few years ago, EVs were expensive and limited in choice, making them a tough sell for everyday Aussies. But that’s changing, and quick-smart!

EVC CEO Julie Delvecchio highlighted this shift in a recent media release:

“Just a few years ago, electric vehicles were an emerging option in Australia, with a limited selection of models at expensive prices. But today, EVs are a serious consideration for many drivers and a familiar sight on roads nationwide. Australians now have access to more than 120 EV models, over 220 variants, and a wider range of affordable options starting under $30,000, with even more choices and competitive pricing on the horizon.”

With more models hitting the market at lower price points, it’s classic Economics 101 - supply goes up, prices come down, and more Aussies start making the switch.

At this rate, we’ll be seeing more EVs than utes in Bunnings car parks before long - though we’re not sure the sausage sizzle stand is ready for the influx of silent arrivals just yet.

But in all seriousness, this is huge. As more affordable EVs hit the market, the barriers to entry are falling. Combine this with consistently-high petrol costs and growing consumer confidence in EV technology, and we could see an acceleration in adoption - potentially pushing that 1 million EV goal within reach.

The Charging Infrastructure Challenge

Of course, cars are only part of the equation. The real challenge lies in charging infrastructure - and whether we’re moving fast enough to support the growing number of EVs.

• Public chargers are increasing, but are they keeping up with demand?

• Apartment and rental-friendly charging solutions remain a challenge.

• Regional and long-distance charging networks need further expansion.

The Federal Government has recognised these challenges, with funding programs like ARENA’s recent boost to EV charging infrastructure (read more here). However, we still don’t have a comprehensive national charging strategy - something that will likely come under increased scrutiny as Australia heads into a Federal election cycle.

With campaigning-not-campaigning already well underway, it will be fascinating to see what new policies and funding commitments emerge to support EV adoption. Could we see tax incentives, charging network subsidies, or even fleet electrification mandates? Time will tell.

On the other hand, our federal Treasurer is floating the idea of applying excise taxes to EV charging, similar to those on petrol and diesel. While there's an argument for equity in road funding, it does feel a bit like robbing Peter to pay… umm, Peter.

What’s Next?

As advocates for eMobility solutions that allow Aussies to charge unlimited, we’ll be keeping a close eye on how infrastructure, policy, and market trends evolve in the coming months.

And if you’re unsure what we’re all about, check out Our Story: Charge Unlimited to see how we’re breaking down the barriers of EV ownership in Australia.

What do you think? How should Federal and State governments support the growth of sustainable transport in Australia? More charging stations? Tax incentives? Something else?

Let’s hear your thoughts below.

Charge on, legends! ✌️

Author: James Kleine | zuup Founder / EV enthusiast (and petrol-head at heart).